Just because it was brewed minutes ago doesn’t mean the coffee is actually fresh.

Here’s the thing: if the beans were roasted weeks (or months) ago, your cup might be lacking those vibrant flavors we all chase. Many cafes prioritize speed and consistency—but that can mean using pre-ground or old beans masked by milk or syrups.

Freshly roasted, rested beans bring clarity, sweetness, and nuance to a brew. We work hard to keep that flavor window wide open.

If your cup tastes flat or bitter, it might not be your barista—it might be the beans.